About Us
Your Laptop Business is dedicated to helping you start and build a successful web-based business so you can make a great living when, where and how you want.
A clear roadmap for web-based success
We provide a clear roadmap and detailed advice for a range of businese models and goals, from people who want to their leave current jobs and build their own laptop business, to those who want to hold on their jobs and build an internet business part time. From businesses run entirely on the web, to businesses that use the web to leverage online or offline products and services.
We will help you through clear, step by step, telecourses and seminars, audios, videos, articles, reports, and a community where like-minded people can find and help each other with their businesses.
Who we are
Leon Altman and Ed Forteau, the two founders of YLP are uniquely equipped to help people build a web-centric business. Originally from corporate backgrounds we have each run our businesses for over 15 years – and in the last 12 our businesses have been web-based. We joined forces a few years ago, and since then have helped many entrepreneurs and companies build successful web-based businesses.
Here is a little more on each of our backgrounds. . .
Leon Altman
Leon has been a marketing pro for 28 years. During the Madison Avenue phase of his career, he was a copywriter and creative driector at the very best ad agencies, including Wunderman; Young&Rubicam; BBDO and DDB/Needham. He created highly successful campaigns for accounts ranging from Johnson&Johnson, Merrill Lynch, and Time Magazine, to IBM, Novartis, Ameriprise, NAF Funding, Pfizer, and Aventis Sanofi among others.
During the last 10 years he has been extensively involved in helping companies build business using the Internet. He was the top creative consultant to Jim Cramer and theStreet.com, helped launch alibris.com, and helped restructure quote.com . He has also created successful websites in the health and real estate related niche, as well as two investing sites with thousands of subscribers.. In addition, has also continued his A level copywriting services with clients who only use top copywriters, such as Investorplace Media, Agora, the Growth Report, and others. You can see a few his samples and case studies at www.altmancopypro.com
Ed Forteau
Ed, known as "The Strategic Marketing Coach," is the president of Win/Win professional Marketing & Sales Association. Ed has been a marketing and sales advisor to small businesses and professional practices since 1990. Over the past 7 years he has adapted and perfected his marketing and selling methods for use on the Internet. His innovative techniques have been taught and implemented by hundreds of business owners both in the U.S. and abroad.
Ed's has been written about in Entrepreneur Magazine, City Business, The Business Journal, and countless newspapers. He has also appeared on Radio and Television. He is the co-author of the book Million Dollar Marketing Secrets, and his marketing and advertising articles have been published in dozens of major professional trade journals, newsletters, magazines, and newspapers.
For example's of Ed's work, go to www.BusinessRainmaker.com, and click Case Studies and Ad campaigns.
Here is what just some of our clients from different industries have to say about working with us:
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“…you can literally dominate the online market for your industry.” “With Ed Forteau and Leon Altman working for you, you can literally dominate the online market for your industry. That’s why the name of the company- Local Online Domination is so apt. I’ve been working with them for a quite a while, and these are top pros, who know marketing. If you want to take advantage of the power online marketing, these are the guys you want.” -Neil Gordon “As a direct result of your fresh and creative ideas… we increased our yearly net revenue by $357,400 in our first year.” “Thanks guys. You really saved the day. Our once-pathetic advertising program was costing me a fortune. As a direct result of your fresh and creative ideas, our advertising program not only pays for itself, we increased our yearly net revenue by $357,400 in our first year.” Dave Rodson – Owner “Your lead generation systems have created an overwhelming response.” “Your lead generation systems have created an overwhelming response. And the client retention program you created for us resulted in additional business the first day we started using it. Thanks for everything.” Mike Pettijohn “…we were referred more clients than by any of the traditional marketing methods we had previously used.” “Ed identified two very profitable markets for us to enter, and repositioned us as the only logical choice for our prospects to contact. Within a few weeks we were able to establish business relationships with mortgage companies and corporations where we were referred more clients than by any of the traditional marketing methods we had previously used.” Mark Krolak “…an uncanny knack for making people and businesses a lot of money." "What can Ed do for you? I believe that Ed can literally turn your business around. He has an uncanny knack for making people and businesses a lot of money." Jessie Miles "My time with Leon is going to make a hugely positive impact on my 2008 profits….So many marketers tell you WHAT to do. Leon helped me see HOW to do it, and do it really well. To me, that makes his input a hundred times more valuable than anyone else's." -Sophfronia Scott, Executive Editor
"I've worked with Leon Altman for many years. He helped me build my successful financial business from the ground up. His marketing programs were the foundation of their success. If you run a business and want it to really grow, he's the person to go to." - Gordon Holmes,
Leon showed me what was missing in my business in order to attract clients, and the right way to market. He identified a great opportunity to market my company and my services. With that move my website visitors and signups increased virtually 100% overnight. I am very impressed with his knowledge, commitment and dedication to helping my company succeed. “Do yourself a favor, hire him today (unless of course, you're one of my competitors).” “Leon beat our long-standing marketing control piece by 3X right out the gate. His understanding of our target audience, insights on what makes great copy, and ability to turn around the project on-time have me coming back for more. Do yourself a favor, hire him today (unless of course, you're one of my competitors)”. -Lee Campbell, Director of Products & Marketing
I have been very impressed with Leon's work on our projects. He has a great balance of imagination, technical literacy and communication skills. We got our projects done on time and on budget. I look forward to working with him again. - Nate Gilmore
"If you want your next marketing project to succeed, call him." - Tony Garzio, "Your ability to get to the meat of the problem, and the suggestions for improvement were perfect." "Leon thank you so much. I was really able to know what was and wasn't working with my website, and now I have prioritized action items that will really communicate my message effectively. Your ability to get to the meat of the problem, and the suggestions for improvement were perfect."
"I've been in charge of marketing for a number of companies in my career. And I've called on Leon Altman's marketing skill for every one of them. His copywriting, originality and overall marketing savvy have been indispensable. Now, running a strategic branding company, I of course call on Leon because his copy and advice get results for my clients." - Whitney Vosburgh,
"I love working with Leon. He comes up with tons of terrific ideas and concepts. He always seems to know how to bring in more online customers and close the sale.". - Masoom Khan, "He has the sharpest creative marketing mind I know." "I've called on Leon Altman's marketing advice for over 14 years. His copywriting is just great, and he has one of the sharpest marketing minds I know. - Michael Kirner |
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